The Brief

After another agency failed to slay the beast, Pizza Hut asked us to come up with a Halloween-themed version of their popular My Hut Box two-meals-in-one menu item. It had to be not just spookily seasonal, but name and introduce their limited time Roasted Garlic version of their Personal Pan Pizza for (hopefully non-vampiric) shoppers to enjoy.

The Approach

We monster mashed it. Despite a quick-turn deadline, we versioned out multiple ways to bring spooky season to the My Haunt Box, ultimately settling on a fangs-forward design that kept the established My Hut Box branding approach front and center. We tweaked every aspect of packaging messaging with clever Halloween-ified copy, and created social, digital, email, and in-store assets that helped give Pizza Hut a sales lift well beyond their typical metrics for the product. Even better, the successful launch drove our client to stake My Haunt Box as a permanent seasonal item, so the Personal Fang Pizza will rise again!