Pizza Hut Le Pizza Haute Skin Care
The Brief
Make something fun for April Fools Day. Très bien, Pizza Hut.
The Approach
Talk about pizza face. With the skin care world being a hotbed for social content and engagement, we chose it for our fabulously faux launch of the hottest product line to grace the shelves. (Of our ovens, not Sephora). We had so much fun designing this line and our case study video, pumping as much sly realism as possible into our Marinara Masque, Balancing Pep(per)tide, Dough Plumper, and Peppèrouni Oil Cleanser. A teaser campaign featuring social posts and emails to our customers promised something sinfully, skinfully brilliant, and it worked. The result was a big bump in Hut Rewards sign-ups and one of Pizza Hut’s most organically shared and interacted launches ever for a brand-boosting exercise that cost a whopping $0 in product development, manufacturing, or social buys.
Pizza Hut My Haunt Box Launch
The Brief
After another agency failed to slay the beast, Pizza Hut asked us to come up with a Halloween-themed version of their popular My Hut Box two-meals-in-one menu item. It had to be not just spookily seasonal, but name and introduce their limited time Roasted Garlic version of their Personal Pan Pizza for (hopefully non-vampiric) shoppers to enjoy.
The Approach
We monster mashed it. Despite a quick-turn deadline, we versioned out multiple ways to bring spooky season to the My Haunt Box, ultimately settling on a fangs-forward design that kept the established My Hut Box branding approach front and center. We tweaked every aspect of packaging messaging with clever Halloween-ified copy, and created social, digital, email, and in-store assets that helped give Pizza Hut a sales lift well beyond their typical metrics for the product. Even better, the successful launch drove our client to stake My Haunt Box as a permanent seasonal item, so the Personal Fang Pizza will rise again!
Design versioning
Final assets
Partners: Ali Earnhardt (creative direction), Sarah Holmes (creative direction), Ellen Brown (art direction), James Haffner (senior copywriting)